Monday, July 30, 2012

Did You Know? Pen Facts

  1. There are five main types of pens: ballpoint, fountain, rollerball, soft-tip, and specialty pens
  2. More than 2 billion pens are made in the US annually
  3. The first ballpoint pen was invented in 1938 by a Hungarian journalist named Laszio Biro
  4. The word "Pen" comes from the Latin word pinna
  5. A pen can write about 45,000 words

Thursday, July 26, 2012

Did you know?


Top Tips for Choosing Promotional Merchandise

1. Know your target audience – It is important to tailor the product to the audience and provide separate gifts.

2. Ask advice from the experts – Use the knowledge of those in the industry to ensure your campaign gets the right results.

3. Color and design – The color and design of the promotional product should reflect your company’s branding to reinforce your image.

4. Practicality and functionality – It is vital to choose a promotional product that is practical and functional so that it will be used by the recipient and increase your brand exposure.

5. Quality over quantity – It’s important that your brand or business is associated with quality and by giving your customers quality promotional products you can reinforce this association.

6. Think about the delivery method – If you are considering mailing a free giveaway, postage costs have to be factored in. In which case a smaller item like a branded pen would be better suited.

Sunday, July 22, 2012

Did You Know? How to tell a pen's metal


Did you know?

If you buy a pen that is lasered in gold, then it is made out of brass.

If you buy a pen that is lasered in silver, then it is made out of aluminum.

And any pen that has a chrome logo has to be brass, because we have to spray a chrome coating over the pen and only brass can hold it.

And finally, both aluminum and brass pens can be lasered in black.