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Top Tips for Choosing Promotional Merchandise

1. Know your target audience – It is important to tailor the product to the audience and provide separate gifts.

2. Ask advice from the experts – Use the knowledge of those in the industry to ensure your campaign gets the right results.

3. Color and design – The color and design of the promotional product should reflect your company’s branding to reinforce your image.

4. Practicality and functionality – It is vital to choose a promotional product that is practical and functional so that it will be used by the recipient and increase your brand exposure.

5. Quality over quantity – It’s important that your brand or business is associated with quality and by giving your customers quality promotional products you can reinforce this association.

6. Think about the delivery method – If you are considering mailing a free giveaway, postage costs have to be factored in. In which case a smaller item like a branded pen would be better suited.